Building Smarter Businesses Through Systems

Who We Are

DIY Business System is a Malaysia-based digital business enablement company focused on supporting micro, small, and medium enterprises (MSMEs) in building sustainable businesses for the digital age.

We help business owners move beyond traditional, labour-intensive operating models by adopting Do-It-Yourself (DIY) business systems that are practical, scalable, and owner-controlled.

Our Philosophy

Many entrepreneurs operate under a familiar belief:

“If I don’t do it myself, the business won’t move.”

While dedication is admirable, this mindset often leads to burnout, high dependency on manpower, rising costs, and businesses that slow down when the owner is absent.

DIY Business System exists to challenge this way of thinking. We believe repetitive work should be handled by systems, digital tools should simplify operations, and business success should ultimately lead to freedom rather than exhaustion.

What We Do

DIY Business System supports MSMEs through a structured, system-based approach:

• Encouraging businesses to own and control their company websites
• Developing shared industry-based and theme-based digital platforms
• Promoting shared traffic instead of high advertising dependency
• Building long-term online visibility and credibility
• Guiding entrepreneurs to manage and evolve systems independently

We design the framework and ecosystem — business owners remain in control of their direction, operations, and growth.

Our Mission

Our mission is to help Malaysian MSMEs transition from owner-dependent, hands-on business models to sustainable digital systems that scale.

We aim to reduce marketing costs, improve exposure, and help businesses operate beyond daily personal involvement — without losing clarity or control.

Our Approach

DIY Business System does not operate as a traditional agency.

Instead of “doing everything for the client,” we focus on education, enablement, practical system design, and long-term digital ownership. This approach empowers business owners to understand, manage, and grow their businesses with confidence.

Founder’s Vision

DIY Business System was founded by Wong Toong Poo with a clear and personal vision.

To guide entrepreneurs away from exhausting, all-consuming routines and toward Do-It-Yourself systems that create time freedom, flexibility, and a more balanced way of living.

The ultimate goal is not only business growth, but a sustainable lifestyle where systems work in the background and support the entrepreneur.

Why DIY Business System Exists

DIY Business System was created in response to challenges commonly faced by MSMEs — rising advertising costs, underutilised digital tools, and businesses operating in isolation.

We believe MSMEs deserve practical, affordable, and sustainable digital systems, supported by shared ecosystems that benefit from collective effort.

Our Long-Term Commitment

DIY Business System is built with a long-term mindset.

• Sustainable digital growth over short-term trends
• Practical systems over unnecessary complexity
• Empowerment over dependency
• Collaboration over isolated competition

DIY Business System
A Smarter Way to Build Business — and Live Freely.